Product DescriptionNow in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.
Editorial Reviews
A significant attempt at a comprehensive history of graphic design...it will be an eye-opener not only for general readers, but for designers who have been unaware of their legacy. -- The New York Times
With this book, Meggs made it easier for designers to envision their work in terms of history. The final pages of each edition attempt to put young designers into historical context, perhaps before their influence can be accurately assessed. Although some may argue that it's an effort to control history rather than report it, this book makes for a lively debate. A History of Graphic Design, now in its third edition, stands as a monumental contribution to the field. -- Critique Magazine, Pamela Williams, Spring 1997
From the Inside Flap
Under the new authorial leadership of Alston W. Purvis, Meggs' History of Graphic Design, Fourth Edition offers hundreds of full-color images supported by the latest information, including a new chapter on modern type design. With more than 1,000 illustrations, lucid text, and interpretive captions, this Fourth Edition reveals a saga of creative innovators, breakthrough technologies, and important design innovations.
Graphic design is a vital component of each culture and period in human history, and this Fourth Edition was carefully reviewed and updated to best represent the work of particular time periods and designers. This edition's historic account is an extraordinary panorama of people and events, including:
The Invention of Writing and Alphabets
Medieval Manuscript Books
The Origins of Printing and Typography
Renaissance Graphic Design
The Arts and Crafts Movement
Victorian and Art Nouveau Graphics
Modern Art and Its Impact on Design
Visual Identity and Conceptual Images
Postmodern Design
The Computer Graphics Revolution
A History of Graphic Design, Fourth Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. Professionals, students, and everyone who works with or loves the world of graphic design will quickly find this reference tool is an invaluable visual survey that they will turn to again and again
From the Back Cover
Critical acclaim for previous editions of A History of Graphic Design
"I expect it to become a foundation and keystone of serious study . . . it is a fortress work." —Communication Arts
"[It] traces the role of the designer as a messenger of culture." —STA Journal
"Now . . . a hefty, yet concise, documentation of the entire field exists." —Print
"It is a noble and formidable undertaking." —The Artist's Magazine
"An excellent and invaluable work." —Library Journal
"This is a reference work that reads like a novel. It's comprehensive, authoritative, graphic, and exciting." —The Journal of Typographics
"[This book] establishes graphic design as a profession. Bravo!" —Design Issues
"A significant attempt at a comprehensive history of graphic design . . . it will be an eye-opener not only for general readers, but for designers who have been unaware of their legacy." —The New York Times
"Mr. Meggs enthusiastically conveys these excitements to us, from the invention of photography and 'popular graphics of the Victorian era' through the Arts and Crafts movement, Art Nouveau, the Secession, the isms . . . to the Modern Movement. . . . More importantly, he shows us the joins as well as the parts."—Printing World
After a decade of research by the author, the first edition of A History of Graphic Design was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Now, after fifteen years of development in graphic design, this expanded and updated Third Edition includes hundreds of full-color images and new material in many areas, including alphabets, Japanese and Dutch graphics, and the computer revolution which has impacted all aspects of contemporary design and communications. With its approximately 1,200 illustrations, lucid text, and interpretive captions, the book reveals a saga of creative innovators, breakthrough technologies, and important design innovations.
Graphic design is a vital component of each culture and period in human history, and in this account, an extraordinary panorama of people and events unfolds, including:
The Invention of Writing and Alphabets
Medieval Manuscript Books
The Origins of Printing and Typography
Renaissance Graphic Design
The Arts and Crafts Movement
Victorian and Art Nouveau Graphics
Modern Art and Its Impact on Design
Visual Identity and Conceptual Images
Postmodern Design
The Computer Graphics Revolution
A History of Graphic Design is recognized as a seminal work; this Third Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. It is required reading for professionals, students, and everyone who works with or loves the world of graphic design. This comprehensive reference tool is an invaluable visual survey that you will turn to again and again.
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